{"id":12416,"date":"2026-09-21T15:33:50","date_gmt":"2026-09-21T12:33:50","guid":{"rendered":"https:\/\/www.merinova.fi\/?p=12416"},"modified":"2026-09-21T15:33:50","modified_gmt":"2026-09-21T12:33:50","slug":"six-regions-one-shared-ambition-viva-launches-to-strengthen-european-innovation","status":"publish","type":"post","link":"https:\/\/www.merinova.fi\/en\/news\/regional-news\/six-regions-one-shared-ambition-viva-launches-to-strengthen-european-innovation\/","title":{"rendered":"Six regions, one shared ambition: VIVA launches to strengthen European innovation"},"content":{"rendered":"
Six regions across Northern and Eastern Europe are joining forces through VIVA to help promising innovations move towards implementation and scale, while opening new pathways for knowledge, expertise and opportunities to travel across regional borders. The four-year Horizon Europe initiative has officially launched, bringing its consortium together in Halden, Norway, on 15\u201316 September 2026 to begin turning this shared ambition into action.<\/p>\n
VIVA, Vertical and Horizontal Integrating Innovation Valley Approach, brings together 15 organisations from six countries, connecting three Nordic innovation-leading regions with three emerging innovation regions in Eastern Europe. Coordinated by \u00d8stfold County Council in Norway, the project will run for 48 months.<\/p>\nVIVA consortium partners at the project kick-off in Halden, Norway<\/figcaption><\/figure>\n
Europe has no shortage of promising ideas. The challenge is turning more of them into solutions that can be tested, adopted and scaled while ensuring that regions can benefit from one another\u2019s expertise, infrastructure and opportunities.<\/p>\n
VIVA addresses these two challenges together. It will help innovations progress towards market readiness while building stronger connections between regional innovation ecosystems. Rather than treating innovation development and regional cooperation as separate challenges, VIVA combines them in one approach: innovation moves up, while knowledge moves across.<\/p>\n
\u201cVIVA\u2019s success will not be measured only by one project or reports, but by the lasting relationships, networks and opportunities that we create together,\u201d said Camilla Aas<\/strong>, project coordinator from \u00d8stfold County Council,<\/strong> who welcomed the consortium to Halden.<\/p>\n
Helping innovation move forward and across borders<\/h3>\n
At the heart of VIVA is a simple idea: regions do not need to have the same strengths to innovate successfully together. Their differences can become an advantage when expertise, infrastructure and opportunities are connected in the right way.<\/p>\n
The six participating regions bring complementary areas of expertise. \u00d8stfold in Norway contributes strengths in human-centric robotics, deep tech and advanced manufacturing; V\u00e4stra G\u00f6taland in Sweden in circular textile flows and human-centric automation; and \u00d6sterbotten in Finland in renewable energy, sector coupling and industrial symbiosis.<\/p>\n
In Eastern Europe, Plovdiv in Bulgaria contributes expertise in circular bioeconomy and agricultural innovation; Alba Iulia in Romania in digital transformation, artificial intelligence and smart infrastructure; and Central Transdanubia in Hungary in agri-food innovation, digitalisation and sustainability.<\/p>\n
VIVA will connect these strengths through sister-region cooperation and Nordic and Eastern European Innovation Nexuses, creating structured ways for regions to learn from one another and develop solutions together. Importantly, this is designed as two-way cooperation: expertise and innovation can move in both directions according to the strengths and needs of each region.<\/p>\n
At the same time, VIVA will help promising innovations move closer to real-world application by looking beyond technological maturity to factors such as circularity, regulation, market and digital readiness. The result is a dual approach: helping individual innovations overcome barriers to scaling while helping regions overcome barriers to cooperation.<\/p>\n
From six regional ambitions to one European collaboration<\/h3>\n
The consortium\u2019s first meeting in Halden marked the point where VIVA moved from project design into implementation. \nDuring the two-day kick-off, all six regions presented their innovation priorities and flagship activities, helping partners connect the different regional strengths and explore how they can contribute to the wider VIVA collaboration.<\/p>\n
The meeting also created space to turn these ambitions into practical cooperation. Partners explored VIVA\u2019s methodology and Innovation Nexus approach, discussed the upcoming cascade-funding mechanism and worked together through an interactive World Caf\u00e9 focused on four areas central to the project: cascade funding, communication, methodology and Nexus development, and technology transfer. The discussions provided an early opportunity to identify connections across work areas and shape priorities for the next phase of implementation.<\/p>\nVIVA partners visiting the Tronrud Engineering factory in Moss, Norway.<\/figcaption><\/figure>\n
The programme also took the conversation beyond the meeting room. In Moss, partners heard directly from Tronrud Engineering, Physical Robotics and Aurelian Manufacturing, before visiting the Tronrud Engineering factory. The visit offered a tangible introduction to advanced manufacturing and robotics, areas closely connected to the innovation strengths that \u00d8stfold brings to VIVA.<\/p>\n
What comes next<\/h3>\n
The Halden meeting was only the starting point. Over the next four years, VIVA will turn the cooperation established between the six regions into concrete joint activities.<\/p>\n
The project plans to test its approach through regional flagship pilots, establish shared mechanisms for interregional cooperation and launch its first cascade-funding calls within the first year. Through these activities, VIVA aims to give innovators access to funding, expertise, test facilities, regional networks and potential partners beyond their own regions, helping promising solutions move closer to implementation and market uptake.<\/p>\n
Over its lifetime, VIVA aims to support more than 30 interregional innovation projects through cascade funding, with a focus on helping innovations progress towards market readiness. The experience generated across the six regions will feed into an open-source Innovation Valley Method Manual, designed to make VIVA\u2019s methods and lessons available beyond the consortium.<\/p>\n
Ultimately, VIVA\u2019s ambition is not simply to connect six regions for the duration of one European project. It is to demonstrate how regions with different capabilities can combine their strengths, help innovations progress and build lasting connections that contribute to a stronger and more balanced European innovation landscape.<\/p>\n
Six regions across Northern and Eastern Europe are joining forces through VIVA to help promising innovations move towards implementation and scale, while opening new pathways for knowledge, expertise and opportunities to travel across regional borders. The four-year Horizon Europe initiative has officially launched, bringing its consortium together in Halden, Norway, on 15\u201316 September 2026 to […]<\/p>\n","protected":false},"author":15,"featured_media":12417,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12416","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-regional-news"],"acf":[],"yoast_head":"\n
Six regions, one shared ambition: VIVA launches to strengthen European innovation - Merinova<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.merinova.fi\/en\/news\/regional-news\/six-regions-one-shared-ambition-viva-launches-to-strengthen-european-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Six regions, one shared ambition: VIVA launches to strengthen European innovation - Merinova\" \/>\n<meta property=\"og:description\" content=\"Six regions across Northern and Eastern Europe are joining forces through VIVA to help promising innovations move towards implementation and scale, while opening new pathways for knowledge, expertise and opportunities to travel across regional borders. 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